CryptoKitties, perhaps the best-known decentralized application (dApp) on the HTC Exodus Concept Drawing | Source: HTC
The partnership with CryptoKitties comes as HTC is preparing to launch the Exodus, which the company is marketing as the “world’s first native blockchain phone,” during the third quarter.
“We understand the potential of digital scarcity and uniqueness. With Exodus, HTC aims to be a general blockchain asset marketplace. We are here to invite all developers to distribute their blockchain game, collectible and NFT concept through us. We believe there is a paradigm shift and the pendulum is swinging back to ownership and the value of content.” said Phil Chen, HTC’s “chief crypto officer.”
For HTC, the leap into the burgeoning cryptocurrency space could be seen as a last-ditch attempt to restore the company’s former status as a major player in the mobile device manufacturing market.
An early mover in smartphone production, HTC controlled nearly 10 percent of the market in 2011. However, crowded out by Apple, Samsung, and Google, HTC’s market share has fallen below one percent, and significant revenue decreases will force the company to lay off 1,500 workers by September. These layoffs, as CLC reported, will not affect the development and production of the Exodus.
Featured Image from Axiom Zen
Featured image from Shutterstock and charts by Tradingview.
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